{"product_id":"calibrite-colorchecker-white-balance","title":"Calibrite ColorChecker White Balance","description":"\n\u003ch2\u003eCalibrite ColorChecker White Balance Card Summary\u003c\/h2\u003e\n\u003cp\u003eThe ColorChecker White Balance target is spectrally neutral to deliver accurate white reproduction for both photo and video workflows. Use it to perform custom in-camera white balance to guarantee precise, uniform, neutral white under any lighting condition, making it ideal for photographers and filmmakers.\u003c\/p\u003e\n\u003cp\u003eThe ColorChecker White Balance target delivers accurate white reproduction. As lighting conditions change, your camera shifts the way it reproduces white; resulting in colour shifts in your photos or video footage. Most white balance targets aren’t neutral and could cause colours to shift under different lighting conditions. But the ColorChecker White Balance from \u003ca href=\"https:\/\/www.parkcameras.com\/brand\/calibrite\/\"\u003eCalibrite\u003c\/a\u003e is a scientifically engineered \u003ca href=\"https:\/\/www.parkcameras.com\/accessories\/hardware\/colour-calibration\/\"\u003ecolour calibration device\u003c\/a\u003e, with absolute neutral white reference that prevents colour shifts and provides precise, uniform surface that is spectrally neutral in any lighting condition. That means you can be confident the image or footage you capture is as close to real life as possible.\u003c\/p\u003e\n\u003cp\u003eColorChecker White Balance also gives you a way to adjust your digital camera's colour sensitivity to exactly match the ambient lighting conditions; in effect, change what that the camera ‘sees.’ The perceived colour of white changes based on ambient conditions, outdoors it is perceived to be cooler, indoor it is perceived to be warmer, and under fluorescent light, greener. Even in a controlled studio environment, this can be a problem. Whether on location or in your studio, establishing an accurate custom white balance before each photo session or video shoot ensures accurate colours from the start.\u003c\/p\u003e\n\u003cp\u003eColorChecker White Balance is a full-size version of the white balance target included in both ColorChecker Passport products. The actual colour of the target is a light grey which provides the best white balance result.\u003c\/p\u003e\n\u003cp\u003eStarting with an accurate white balance ensures the colours you capture are true and provides a point of reference for post-shoot editing. The ColorChecker White Balance target is a spectrally flat target that provides a neutral reference point across different lighting conditions that you encounter during a photo or video shoot. Since the target reflects light equally across the visible spectrum, creating an in-camera custom white balance can properly compensate for varying lighting.\u003c\/p\u003e\n\u003ch3\u003eYou’ll be able to:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEliminate colour casts\u003c\/li\u003e\n\u003cli\u003eImprove the colour preview on your camera’s display so your histograms are more reliable\u003c\/li\u003e\n\u003cli\u003eMake post production colour editing faster and easier by eliminating the need to neutralise each image individually\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSetting a custom white balance for each lighting situation will make the previews on your camera’s built in display more colour correct, make your histograms more reliable, and speed up post production colour editing. Raw shooters can capture anytime during the session to gain these benefits, while JPEG shooters should make it your first shot.\u003c\/p\u003e\n\u003ch2\u003eCalibrite ColorChecker White Balance Specifications\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSize: 21.59 x 27.94 cm (approx A4)\u003c\/li\u003e\n\u003cli\u003eNumber of Colours: 1\u003c\/li\u003e\n\u003cli\u003eDescription of Colours: ColorChecker white balance card is a full size version of the white reference square used in the standard 24-patch ColorChecker Classic\u003c\/li\u003e\n\u003cli\u003eShipping Weight: 0.5 lbs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable class=\"comp-specs\"\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffers: \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffer Category: \n                                \n                                    \n                                        Computer Hardware\n                                    \n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOffer Product Type: \n                                \n                                    \n                                        Colour Calibration\n                                    \n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour: \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDiameter (mm): \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEnvironmental Sealing: \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHeight (mm): \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eLength (mm): \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (g): \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (inc. batteries) (g): \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWidth (mm): \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eNotes: \n                                \n                                    N\/A\n                                \n                            \u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e","brand":"Park Cameras","offers":[{"title":"Default Title","offer_id":54268004958421,"sku":"V155512W","price":0.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/3507\/3493\/files\/V155512W.jpg?v=1784141645","url":"https:\/\/parkcameras.store\/products\/calibrite-colorchecker-white-balance","provider":"My Store","version":"1.0","type":"link"}